Hey, I need you to tell me which of these are you…
B2B Revenue Recovery
Your pipeline looks healthy. Your close rate says otherwise.
Let's fix the hidden revenue leaks.
Most B2B companies lose 25–40% of winnable pipeline value to zombie deals, repeated objections, and qualification decay.
The Problem
Three ways your pipeline bleeds revenue
The patterns are usually obvious. But either nobody's got time to review, or it's put down to conversion numbers and results in “let's hire more sales reps.”
Zombie Deals
The 21-Day Rule
Deals that vanish into 'no decision', stall forever, or surprise you with bad news after months of work. If a deal has gone 21 days without a buyer-initiated action, it's a zombie.
This typically costs 15% of your pipeline value.
Same Objection, Different Deal
The Objection Audit
Your buyers are telling you something doesn't add up. The same objection keeps killing deals and nobody's connecting the dots. When 30%+ of lost deals cite the same reason, you have a systemic problem.
This typically costs 10% of your pipeline value.
Qualification Decay
The Mid-Pipeline Check
Budget freezes, timeline slips, decision-maker changes. Deals qualified at discovery aren't re-qualified at proposal stage. What was true in month one isn't true in month three.
This typically costs 8% of your pipeline value.
Deal Analyser
Analyse your pipeline leaks
Enter your recent closed-lost, stalled, or ghosted deals. We'll detect which revenue leaks are active in your pipeline.
Enter at least 5 deals to run the analysis
Want a copy of your results?
We'll email you a summary of your diagnostic and revenue recovery numbers. No spam, just your results.
The Process
Three steps to recovering your revenue
Pipeline Audit
Review your last 90 days of closed-lost and stalled deals. Identify which revenue leaks are active and where the biggest opportunities are hiding.
Fix the Leaks
Implement the frameworks that recover revenue from your existing pipeline. Zombie deal rules, objection audits, and mid-pipeline qualification checks.
Build the System
Install repeatable processes so leaks don't return. Your team runs the system independently. No ongoing dependency on me.
About
I'm Mark Cann.
I've spent 6+ years in B2B revenue generation. Not marketing that looks good in a report. Revenue that shows up in the bank.
I've spent my career being measured on pipeline that converts, not vanity metrics. That means I've done this analysis hundreds of times — figuring out why good opportunities don't close.
£13.6m in revenue generated
Acquired by Blackstone for $750m
Mentoring founders on marketing & sales
Measured on pipeline that converts, not vanity metrics
116 five-star reviews on Growthmentor.
Reviews
Reviews (11)
20 Mar 2025
Mark was incredibly helpful in giving me feedback on my consulting business. He helped me realise that I hadn't built a sales process that effectively converts clients. He also shared how he structures his own offering, which gave me valuable insights. His approach to guaranteeing your service as a way to build trust is particularly effective.
28 Feb 2025
My session with Mark was FABULOUS. He's obviously an expert at what he does - he's super knowledgeable about strategy and tools. Our session focused on marketing through LinkedIn, and I can't believe what I didn't know before this call. I wish I'd booked a call with Mark years ago, I could have saved myself so much lost time and effort. Thank you Mark!!
30 Jan 2025
I appreciate Mark's willingness to explain every little step I should take to make my cold email campaign successful. He gave me a step by step process I should use, tools that will help, and gave me tips to update my copy. 10/10 would recommend
12 Nov 2024
I was looking for feedback on GTM messaging for a new product. He was clear and direct in his feedback. He helped me see where my language might not resonate with my customer, better craft my narrative, and ideate on how to make it more clear. Highly recommend working with Mark on b2b marketing/messaging.
5 Sep 2024
Mark advised us on our outbound strategy and put together a very comprehensive choice of options around offer and messaging to use in our outbound campaigns. I would highly recommend Mark for anyone looking for an outbound, Clay.com or go to market partner.
18 Jul 2024
Mark and the team have been great in allowing 'hands-off' lead gen and being able to focus on turning up to calls and closing deals. The onboarding process was thorough and ensured they really understood our business before starting to outreach to new prospects.
2 Jun 2024
His expertise in messaging, deliverability, and targeting is unparalleled. Mark's advice on simplifying our approach and focusing on brand awareness before outreach was invaluable. His insights into crafting compelling subject lines and first lines were game-changers.
14 Apr 2024
As a technical consultant, I don't want to be doing lead gen as my time is valuable. Mark's consultant package was a great time saver and I now just turn up to the calls and help solve my new client's problems.
22 Feb 2024
Mark is the outbound and automation king! Not only did he show me how Clay worked and just how powerful it can be, he also provided me with super important feedback on where I should be spending my time and how to gain clients. Truly an all-around call which speaks volumes to Mark's knowledge and experience.
Is This For You?
Who I work with
This is for you if…
- ✓You're a CRO or sales leader at a B2B SaaS or tech services company
- ✓You're between £3m–15m ARR with a sales team
- ✓You have a CRM with pipeline data you can actually look at
- ✓Your win rates are declining or your pipeline feels bloated
- ✓Deals are going dark and you don't know why
This probably isn't for you if…
- ✗Pre-revenue startups without a sales team or pipeline
- ✗Companies without a CRM or any pipeline data
- ✗Looking for a full-time sales hire (I'm a consultant, not a recruiter)
Next Step
Let's find where your pipeline is leaking
Book a free 30-minute Pipeline Review. No pitch, just diagnosis.
Book a Pipeline Review