Everyone soundsthe same.Be the one theyremember.
What's on your mind?
I'm thinking about
$500k
deals closed at Vungle
Before its $750m sale to Blackstone
79%
pipeline growth at Demandbase
£13.6m in revenue generated
116
reviews from founders
Averaging 4.94 out of 5 on GrowthMentor
6+
years in B2B revenue
Measured on pipeline that converts
Route A
A video to explain what you do
You
“I tried to create a video myself. I'm not a copywriter or a designer, and it didn't come out how I wanted.”
Simple, short and message‑driven.
In a world where everyone is testing how flashy AI can make their video, you need to step away from trends to stand out.
- 14 days
- first call to final files
- £2,500
- fixed price
- 4 in 5
- strangers can repeat it back, or I rework it free
Route B
An investment deck to raise capital
You
“AI makes decks that all look the same. I want one that stands out, with advice from someone who's actually raising capital and has spoken to investors. Not just a designer making it look pretty.”
I'm mid-raise myself, on an £80k pre-seed round. Around 27 revisions so far. You get what investors told us, without the 27.
The problem
How big is your deck?
£1,500
fixed price
Route C
A go-to-market strategy
You
“People like the product. I just don't know which market to go after first.”
I'm running one right now for my own product: three markets, three ways of selling. Yours gets written the same way. Who first. What you say. Where you show up.
“We should run ads. They worked in my old B2C business.”
Intent is very different in B2B. Ads get expensive fast, and they may not be how your buyers find you at all.
“Our product works for everyone.”
Then nobody thinks it's for them. Pick the buyer who feels the problem most this quarter and win them first.
“All our customers so far came from people we know.”
That's how most B2B companies start. It stops when your network does, so you need a way to reach strangers before then.
“Deals just go quiet. Nobody actually says no.”
You're rarely losing to a competitor. You're losing to doing nothing. The problem has to feel urgent to them, not just to you.
“Nobody enquires after visiting our website.”
Usually the page talks about you, not their problem. A visitor should know in five seconds what you do, who it's for and what to do next.
“We'll hire a salesperson to sort it out.”
A salesperson repeats what already works. If you can't say who buys and why, they'll spend six months finding out.
- 2 weeks
- first call to finished strategy
- £1,500
- fixed price
- 3 markets
- in the one I'm running now
About
I'm Mark Cann.
I've spent 6+ years in B2B revenue. Not marketing that looks good in a report. Revenue that shows up in the bank.
I'm a founder too. I build my own product, my own decks and my own films with AI every day. So I know what it's brilliant at, and I know what it flattens.
What it can't do is sit in front of your buyer and notice the moment they stop listening. I've done that on stage, on sales calls and in more than a hundred founder mentoring sessions.
What founders say
116 reviews.
4.94 out of five.
“I was looking for feedback on GTM messaging for a new product. He was clear and direct in his feedback. He helped me see where my language might not resonate with my customer, better craft my narrative, and ideate on how to make it more clear. Highly recommend working with Mark on b2b marketing/messaging.”
“I would give him 15 stars out of five if I could! We talked about outreach, inbound vs outbound, and referral strategies.”
“As a technical consultant, I don't want to be doing lead gen as my time is valuable. Mark's consultant package was a great time saver and I now just turn up to the calls and help solve my new client's problems.”
“I appreciate Mark's willingness to explain every little step I should take to make my cold email campaign successful. He gave me a step by step process I should use, tools that will help, and gave me tips to update my copy. 10/10 would recommend”
Take a comfy seat and let's chat next week.
Pick a time below. It goes straight into my diary.
Speak with Mark
Free · No pitch